Is a social bookmarking web service for storing, sharing, and discovering web bookmarks. The site was founded by Joshua Schachter in 2003 and acquired by Yahoo! in 2005. By the end of 2008, the service claimed more than 5.3 million users and 180 million unique bookmarked URLs It is headquartered in Sunnyvale, California.
The "delicious" domain name was a well-known example of a domain hack , an unconventional combination of letters to form a word or phrase. Del.icio.us and delicio.us now redirect to the new domain, delicious.com.
In an interview, Schachter explained how he chose the name: "I'd registered the domain when .us opened the registry, and a quick test showed me the six letter suffixes that let me generate the most words. In early discussions, a friend referred to finding good links as 'eating cherries' and the metaphor stuck, I guess."
On September 6, 2007, Schachter announced the website's name would change to "Delicious" when the site would be redesigned.The new design went live on July 31, 2008.
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